Century 21 Affiliated
Barry Shaw - CENTURY 21 Affiliated

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Barry goes above and beyond for each client whether buying or selling, regardless of the price point. WI and MN Licensed.

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If you’ve been thinking about selling soon, you’re probably leaning toward doing so when the spring market rolls around, since it’s often considered the best time of year to sell a house. However, you might want to reconsider what constitutes the “best” time for you to sell your house.

It’s hard to qualify any specific time of year as the best time to sell, but spring probably gets ranked highest more so because it’s when more people tend to list their homes, and more buyers tend to look for a home. But that doesn’t mean it’s the most strategic time to sell yours.

In fact, listing your house well ahead of the official start to the spring market could be the most strategic thing you do in any market, but even more so given the current market conditions. Let’s take a look at reasons you should consider listing your house in January 2023:

Spring Market Actually Unofficially Begins in January
First off, even defining when the spring market begins is a moving target, but March, April, May probably sounds right to most people.

Unless you’re in the real estate business, the chances are you wouldn’t lump January into the mix of months to describe the spring market. However, March comes pretty quickly, and agents see a lot of activity from buyers who want to buy in the spring market, but actually start looking in January. Some of them just want to get a head start, while others want to beat their competition… and some simply want to be in their new home by spring.

Less Competition
Just like early bird buyers jump into action in January to avoid competition from other buyers, homeowners who list their house in January capitalize on less competition from other sellers who are waiting for spring.
Over the past couple of years, that probably didn’t matter quite as much, since there weren’t enough houses for sale to keep up with the number of buyers in the market. But now that the market is starting to shift—and there are fewer buyers competing for more listings in many areas—listing before more sellers add to the number of choices buyers have might be a wise move.

Prices Are Still Historically High
While there’s a lot of chatter about real estate prices coming down, home prices are still higher than they were last year, when prices were considered historically high.
Whether or not home prices are actually higher, lower, or about the same depends a lot upon your area and price range. But overall, prices haven’t taken a dive off of a cliff… yet.

Mortgage Rates Are Currently Lower
You’re probably well aware of the fact that interest rates skyrocketed from being historically low for years, to over 7% in October of 2022. While they certainly aren’t back down below 3% like they were in 2021, they’ve recently come down closer to 6%, which has some buyers breathing a sigh of relief and trying to buy before they go up again.

That said, rates have a tendency to change quickly and often, so it’s hard to bank on lower rates being an enticement for buyers. But if they’re relatively lower than they have been, it’s something you don’t want to overlook.

Seasonally Pent Up Demand
There’s often pent up demand from buyers after the holiday season, since many of them take time off from searching during the last couple of months of the year. So when January rolls around, they can be anxious to start their search back up and find some new options on the market.

The Buyers Are More Serious
There are typically more active buyers during the official spring season, but they’re not all serious buyers. However, any buyer looking at houses in January tends to be highly motivated to buy a house. So, you’re not dealing with as many lookie-loos waltzing through your house like they’re auditioning for an HGTV show.

Shorter Days
As the days go by, they also get longer. More sunlight later in the day also means more buyers wanting to see your house in the evening. Most people prefer to see a house while the sun is out, so listing in January increases your odds of having less buyers coming through when you’d prefer to be home relaxing.

If you’ve been thinking about selling, and you were leaning toward waiting until the spring market officially arrived, you might want to consider listing in January instead.
There are always strategic benefits to listing your house in January, but given the current shift in the market, there are even more reasons to do so.

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What my clients are saying  

Barry is the best in the business! He exceeds expectations and truly cares about the people he is working with! Thanks Barry, we look forward to working with you again.


~ Kelli Joy

"Great experience would use Barry again. All worked out well. Excellent experience."


~ Collette

First time home buyer, and he was great to work with! I will definitely be using Barry in the future! Best guy in the business!


~ Jon K.

"Pleasure to work with. Answered all of our questions and always responded promptly. Made his schedule flexible to fit ours. Overall great experience."


~ Brad

"Barry helped my husband and I buy our first house. A lot of people advised me when I started talking about the home buying process that it was very stressful and time consuming. Yes, it felt a little stressful but I have to say buying our first house was a smooth transaction. Barry was excellent with communication. I prefer using my email since I don't always have my cell phone on me. Barry was very quick at replying to all my emails and was always very polite. Barry was also very professional when setting up showings for us, showing the house and at closing. When we received a counter offer on the house from the owner I wasn't sure how to go about it. Barry walked me through all possible options. The options he gave with his opinions felt trustworthy (he wasn't just trying to make the sell). I also really liked that Barry was laid back. He has a calm and friendly demeanor, made him a pleasure to work with!"


~ Katarina

I chose to work with Barry because he was recommended by a good friend. Barry was amazing. The process went smoothly because he constantly kept us up to date on EVERYTHING. I have already recommended Barry to a few people.


~ Liz

I was purchasing this home from out of state and Barry carefully chose a beautiful home for me and my price range.He carefully listened and answered all questions and was always available.I would highly recommend him!This was the perfect place to come home to.


~ Mike

This realtor is more on selling your home and investing his time and money into it. He works with you and is very respectable of your home. I have not found another realtor that cares about you selling your home instead of how much money they make. He is the best by far!! I have also heard from others how nice this person is and how helpful he is; who goes out of his way to please!


~ KT N

Barry was wonderful to work with, especially as I was a first-time home buyer and being completely novice with the home buying process. From working with me on affordable homes and proffering advice, and knowing when it was right to delegate concerns as appropriate, Barry definitely knew my needs and interests in a home. His approach is no-nonsense. Definitely not pushy. On the contrary -- On the day I saw the home of my dreams, there were still a couple homes on the list to check out and he had asked me if I was sure I didnt want to see them. I'd said no, but it was fantastic he encouraged me to try one or two other homes. But even my mum has an old adage - when the right house is found, one knows straightaway that is the one. And he was very helpful for a post-sale issue too. Am most grateful! And he's right - living in Wisconsin is fantastic. Barry is highly recommended - again, much thanks!


~ David

If you are looking for a new home Barry Shaw is your guy. He is excellent! He found us the home of our dreams and helped us with all of our questions through closing. Thank you Barry!!


~ Robb

Barry understands all the emotions you go through when buying/selling your home. He responded to emails quickly. He set up home showings quickly for my husband and I to view. His negotiation skills are excellent. I highly recommend Barry to sell your house or find the house you always wanted! He found the perfect house for my family.


~ Jennifer

It was very enjoyable to have Barry show us houses in Prescott,WI. and surrounding areas. He was responsive in showing us the homes we were interested in, with no pressure. He was very helpful.


~ MC

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