Century 21 Affiliated
Barry Shaw - CENTURY 21 Affiliated - Hudson WI

Interactive Map Search

Use our Interactive Map Search tool to view properties directly on the map. Easily view listings in your favorite neighborhoods.


 Learn About Barry

Barry goes above and beyond for each client whether buying or selling, regardless of the price point.

 Home Value Estimate?

What's your home worth? What could your home rent for? Can you afford another home? Get Your Home's Value Instantly.

The term “iBuyer” probably isn’t something you think about until and unless you’re thinking about selling your house. But once you start thinking about it, there’s a good chance you’ll come across one of these companies who typically position themselves as innovators who are disrupting the real estate industry by offering an easier, less costly approach to selling a house. They use technology and algorithms to make an instant offer on your house, and promise a quick and easy process to close on the sale of your house in a matter of days.

While the market was “hot” over the past couple of years, most of them seemed to be thriving. There are still some out there who are functioning, but with the market suddenly shifting, many of them are either shutting down their operations entirely, or are at least pulling back on how many houses they’re buying. So, you might have a tougher time finding one who’ll buy your house if it’s an option you hoped to pursue.

Why are they failing?
recent article on TheRealDeal offered some objective insights into some of the reasons why iBuyers are on the brink of demise, including:

- They were trying to treat homes as a commodity.
- Many of them rely on investors who have lost patience and faith in their business models.
- They relied on selling related in-house or affiliated services—like mortgages, title, and escrow—in order to be profitable.
- While they factored in some potential economic changes, they weren’t prepared for a major shift in the market like we’re seeing now.

The article also mentioned that real estate agents will joyfully claim, “I told you, this would never work.” To be fair, many agents have been saying that all along, but not necessarily in a smug manner. They just know how complex the process is to buy and sell real estate, and could easily see how they were approaching the business wasn’t going to be sustainable.

Why agents stand the test of time and changing markets…

iBuyers aren’t the first industry “disruptors” to come in and try to change the industry with technology. There have been many companies and business models that hoped to do so, only to fail. And every single one of them comes in pretty much bragging that they’re going to end the need for real estate agents.

Yet every single time real estate agents come out the other end of these threats doing things the way they’ve always done them, while using technology in a way that enhances their services and process.

To suggest that agents shouldn’t be proud of doing that, and that they should be cheerleaders for companies who come into the industry belittling and berating what they do for clients is a bit much to ask. The reality is, they are in the trenches and just understand what many of these companies fail to recognize time and again, such as:

- Houses aren’t commodities. There are so many differences from one house to another, and one area to another, it’s hard to buy and sell them in a simplistic, large-scale manner.
- People aren’t commodities. In many ways, buying and selling houses isn’t about the brick-and-mortar product, so much as it is helping the people who are buying and selling them. It’s a complex, stressful, and emotional process and is often a person’s biggest asset or purchase in their life. Every single person and situation is different, and every house sale has several people involved in it.
- They are self-reliant and self-driven. Oh, what an agent could do with a huge pile of cash from investors like tech start-ups often get! Many of the “disruptors” come into the market functioning with the use of capital they haven’t earned, and often operate at a loss. When investors lose their patience and faith, there goes the business. It’s out of their control. On the other hand, agents have to rely on their own money, patience, and faith to persist in this business, which they have full control over. They learn how to use a limited amount of money to build their business over time.
- They don’t rely on selling you related services. While agents may have services that their brand offers or is affiliated with, they aren’t relying on clients using them to earn their income. (They actually can’t receive compensation when you use an affiliated service.) So they may offer you affiliated services to make your process smoother or easier, but they aren’t using them like many of the tech companies do as a means of making profit and being able to survive.
- They’re always prepared for a market shift. That doesn’t mean they like it when a market shifts, but they’re certainly used to having to weather the changes. In fact, what many people consider “hot” or “good” market conditions are often the toughest for real estate agents. The past couple of years were no picnic for agents, despite the fact that many people probably considered it a great time to be one. In fact, there’s probably never a market that’s “easy” for agents; they all have their challenges.

Those are just a few of the reasons why agents are able to stand the test of time and changing markets, and why, as they state in TheRealDeal article: “The evidence proves that there’s more people using agents now than ever before. We’ve had billions of dollars come into this industry [to disrupt it through technology], but the gravitational field of the traditional industry and agents and expert advisors is really strong.”

Buying and selling real estate isn’t something most people want to (or should) do with a few quick clicks on their laptop. It’s a complex, emotional, and high-ticket purchase or asset that they need an expert advisor and advocate helping them with.
While agents are constantly being threatened by “disruptors” who are trying to change the industry by offering a short-lived tech solution, they stand the test of time and changing market conditions by incorporating tech that enhances their service and product, while embracing the challenges of a complex industry.

What's Your Home Worth

What's Your Home Worth!

Find out how much your home or real estate property is worth. Get Your FREE Home Market Analysis Report Right Now!

Search Properties

Search for Properties Now!

View properties available in the area today. Start your search for your dream home or real estate property now. Or, contact me to conduct a personalized search for you.

Contact Me


What my clients are saying  

Barry is the best in the business! He exceeds expectations and truly cares about the people he is working with! Thanks Barry, we look forward to working with you again.


~ Kelli Joy

"Great experience would use Barry again. All worked out well. Excellent experience."


~ Collette

First time home buyer, and he was great to work with! I will definitely be using Barry in the future! Best guy in the business!


~ Jon K.

"Pleasure to work with. Answered all of our questions and always responded promptly. Made his schedule flexible to fit ours. Overall great experience."


~ Brad

"Barry helped my husband and I buy our first house. A lot of people advised me when I started talking about the home buying process that it was very stressful and time consuming. Yes, it felt a little stressful but I have to say buying our first house was a smooth transaction. Barry was excellent with communication. I prefer using my email since I don't always have my cell phone on me. Barry was very quick at replying to all my emails and was always very polite. Barry was also very professional when setting up showings for us, showing the house and at closing. When we received a counter offer on the house from the owner I wasn't sure how to go about it. Barry walked me through all possible options. The options he gave with his opinions felt trustworthy (he wasn't just trying to make the sell). I also really liked that Barry was laid back. He has a calm and friendly demeanor, made him a pleasure to work with!"


~ Katarina

I chose to work with Barry because he was recommended by a good friend. Barry was amazing. The process went smoothly because he constantly kept us up to date on EVERYTHING. I have already recommended Barry to a few people.


~ Liz

I was purchasing this home from out of state and Barry carefully chose a beautiful home for me and my price range.He carefully listened and answered all questions and was always available.I would highly recommend him!This was the perfect place to come home to.


~ Mike

This realtor is more on selling your home and investing his time and money into it. He works with you and is very respectable of your home. I have not found another realtor that cares about you selling your home instead of how much money they make. He is the best by far!! I have also heard from others how nice this person is and how helpful he is; who goes out of his way to please!


~ KT N

Barry was wonderful to work with, especially as I was a first-time home buyer and being completely novice with the home buying process. From working with me on affordable homes and proffering advice, and knowing when it was right to delegate concerns as appropriate, Barry definitely knew my needs and interests in a home. His approach is no-nonsense. Definitely not pushy. On the contrary -- On the day I saw the home of my dreams, there were still a couple homes on the list to check out and he had asked me if I was sure I didnt want to see them. I'd said no, but it was fantastic he encouraged me to try one or two other homes. But even my mum has an old adage - when the right house is found, one knows straightaway that is the one. And he was very helpful for a post-sale issue too. Am most grateful! And he's right - living in Wisconsin is fantastic. Barry is highly recommended - again, much thanks!


~ David

If you are looking for a new home Barry Shaw is your guy. He is excellent! He found us the home of our dreams and helped us with all of our questions through closing. Thank you Barry!!


~ Robb

Barry understands all the emotions you go through when buying/selling your home. He responded to emails quickly. He set up home showings quickly for my husband and I to view. His negotiation skills are excellent. I highly recommend Barry to sell your house or find the house you always wanted! He found the perfect house for my family.


~ Jennifer

It was very enjoyable to have Barry show us houses in Prescott,WI. and surrounding areas. He was responsive in showing us the homes we were interested in, with no pressure. He was very helpful.


~ MC

More Reviews

Want to Know How Much Your Home is Worth?

Get Your FREE Home Market Analysis Report Right Now!